ART DIRECTOR
FENTANYL AWARENESS
In recent years, the fentanyl crisis has surged, causing an alarming increase in accidental overdoses. Despite this, many people believe that fentanyl-related tragedies are not "their problem" because they haven't been personally affected. To change this perception, the Echos of Silence campaign was launched, leveraging the emotional impact of music artists' untimely deaths to break down stigma and raise awareness. By highlighting the cultural significance and personal connections people have with these artists, we aim to make the fentanyl crisis feel more immediate and personal to our audience.
ECHOS OF SILENCE
Swimming
Mac Miller
2018
Mac Miller’s last album.
Hurt Feelings, track number 2 on this album, is the last song he performed before dying 4 days later.
Purple Rain
Prince
1984
Prince’s most famous album.
Purple Rain, the song, is actually the last song he performed before dying a week later.
Tom Petty and The Heartbreakers
Tom Petty and The Heartbreakers
1976
Tom Petty’s first album.
American Girl, arguably one of Tom Petty’s most famous songs and part of the album, was the last song he performed before dying 7 days later.
Spotify Extension
For International Overdose Awareness Day (August 31st) we’ll partner with Spotify to change the original album covers to our hero visual where the artists are missing from the cover to bring awareness to the fentanyl crisis.
For that day, we will replace the "Lyrics" section to “Save A Life” where people will be able to learn different facts about fentanyl through each song of the three albums.
Credits
Art Direction: Michele Mardorf
Graphic Design: Michele Mardorf
Copywriting: Michele Mardorf, Natalia Escorcia